Matt Klinman of Funny Or Die had some pretty harsh words for Facebook, and for good reason.
Today, there’s no reason to go to a comedy website that has a video if that video is just right on Facebook. And that would be fine if Facebook compensated those companies for the ad revenue that was generated from those videos, but because Facebook does not pay publishers, there quickly became no money in making high-quality content for the internet.
Think about this; this is Funny or Die, not some small band trying to get 50 people to a gig. Or getting a dozen people to your local political event. Facebook throttles what your fans see, so rather that show your fans some tour dates it’ll show them a funny cat video that 324 shared in the last hour.
Your new video premiere? Buried under an avalanche of political drama and probably some post from a music blog about some guy playing a cover of a Metallica song with a kazoo.
Think your fans will see your post about crowdfunding your next EP? Nah, some celeb wore a Megadeth shirt!
Facebook will not help you. Twitter doesn’t care about you being harassed. Tumblr is owned by YAHOO. Instagram is owned by Zuckerburg and turning into trash by the minute.
I implore you: buy a domain name, build an email list, and send some goodies to your fans using the mail.
“But I’ll lose my 21,381 followers,” you may say. Chances are you’re only reaching 0.1% of those followers anyway, so revel in the 200 people on your email list. At least you can reach all of them.