Know what's rad? Boosting my band's fb post about our upcoming shows, then fb promoting the post on instagram instead of facebook, improperly cropping the art that was attached, disabling event links, & completely disregarding the local audience I wanted to promote the show to.
— 🚨 GIRTH 🚑 CERTIFICATE 🚨 (@obsidianmirrors) March 6, 2018
With email newsletters you can ask for location information (city, state, zip), and instead of blasting (and annoying) your entire list, you send to subscribers in states where you’ll be playing. You can even customize subject lines with the states you’ll be visiting, which means more people would probably open your email.
Mailchimp is free if you have less than 2,000 subscribers. You can also see succesful delieveries, unlike Facebook which doesn’t tell you who saw the post – and fuck, they could be making that number up anyways. It wouldn’t be the first time (please read ‘Facebook miscalculation significantly inflated average video view times for years‘ from 2016).