When Yo La Tengo invited Sonic Youth’s Steve Shelley to sit in with them for the entirety of their second-night set, the drummer pleaded, “I don’t know what I’m doing.” “You don’t have to,” Kaplan told him, adding, “We don’t know what we’re doing.” He only hopes that Yo La Tengo’s faith in their collaborators will spark “something interesting.”
We are in a far worse situation than we were in 1991. Thurston’s part-jokey, part-deadly serious condemnation of the industry then – “When youth culture becomes monopolized by big business, what are the youth to do?” – feels like an understatement today. It’s no longer just about youth culture; it’s all cultural production that’s monopolized by big business. Thirty years of capital consolidation have created monopolies larger and more disconnected from “content” than we could have imagined even at our snottiest in the 90s.
I was in the thick of the 2001-2005 music blog frenzy. A good Pitchfork review helped sell thousands of albums, but by 2007 cracks were already starting to appear. Consolidation, the fight for Google search results, social media killing the comments sections, and the push by everyone to get a mention in a blog post drove the value down. CPMs plummeted, it was a race to the bottom and some people won, and lots more lost.
The biggies came in, sold their ads, and when it crashed to the ground, they moved on to other companies with shiny new job titles.
Scorch the earth, destroy the culture, and reap the rewards!
I was in search of a new camera today. I’ve been pining for a “new toy” for a bit. Been looking online, tried visiting a small camera shop today (it wasn’t there anymore), and hit two BestBuy stores and their presentation was horrific. If I do end up buying something, I’m ordering from a reputable camera dealer online, thanks.
That said, after all that driving around, I took the woods. It was late afternoon, but I figured I could beat the sunset on my normal route, and I’m glad I gave it a chance.
It was in the 50s today, but as the sun went down, it seemed like a layer of fog or mist rolled in. There was a chill in the air, and it felt like magic.
Almost 1000′ of climbing, some gorgeous views, and made it back to the car just as the sun set. A damn good day.