Imagine being one of the biggest music companies in the world, host of some of the most amazing music in modern history, and… this (the second one down) is the track you’re using for your big roll out:
It’s not just me, I swear:
Like… HOW is that the sound bed to your big new feature roll out?
Oh, that’s right – when your mission as a company is to replace all human-made music with AI bullshit so you don’t have to pay out to actual humans, this is what you get.
Look – Spotify as an app, a service, all that – yeah, it’s great.
This podcast really hit home with me; all about gratitude, hustle, and all the other horrible things with modern capitalism. Found them via an Instagram Reel, and felt compelled to look them up on Spotify, and then found via YouTube, so I could share. Check ’em out.
The fifth episode of the Book of Boba Fett is my favorite, and one I keep re-watching, mostly for the continuous shot that starts at the 7:04 mark, and lasts until 9:21.
After some gorgeous shots of the ring world of Glavis, we seen Mando walking to the elevator to deliver the bounty.
This interaction says everything, without a single word being said.
The camera goes in motion to Mando’s right, and goes around the entire table. I’ve watched this several times, and it’s fun watching all the subtle movements and reactions that each person sitting around the table has.
See? The camera continued around the table to Mando’s left side, and will follow him out of the club.
The music fades, and we’re left with Mando struggling with his hurt leg.
Mando gets off the elevator, and he walks by the camera and out of frame, ending the continuous shot at the 9:21 mark, cutting to another camera angle.
I haven’t noticed any of the big episode “wrap up” articles making note of this, but I did find a small thread on Reddit talking about.
“Before he 1st goes into the elevator, the shot begins with Mando walking out from behind a arched pillar on his right & a low concrete ledge on his left leading up to the elevator. Those same set pieces are shown in the same spots each floor he enters/exits the elevator from. The CG backdrop & possibly the slight change in lighting are the only things that changes to give the impression that he is ascending & descending levels,” via Reddit
I’ve been following Loom for awhile, and using their super easy video making software for my Close Mondays operation for awhile now. I didn’t even realize it, but I made 36 videos with their software, dating back to November 2019.
For business, it’s sometimes nice to send a video to someone you work with instead of just a plain text email, especially when you want to show a workflow process.
I’ve also used this for not-business, too. Like this:
I made that video for Metal Bandcamp Gift Club. I link to it from newsletters that we send out, and also put on social media every now and again, too.
The point is this: All text looks like… text. But FACES. VOICES. SMILES. That’s the stuff, right there. Bands could use something like Loom to announce new songs, or shirts, or tours with images of the very things they’re working so hard to promote.
Like, love them or hate them, reaction videos work because they’ve ALWAYS worked. Ask any older music nerd, and they will fondly remember the MTV NEWS breaks… zip zap, here’s Kurt Loder talking about something. Outro music. Done. PEOPLE. VOICES. FACES.
So with the stuff Loom lets you do, you can do just a bit more than point the camera at yourself and upload it.
Add album artwork. Or merchandise photos. Tour dates. Tons of stuff. And the “big scary” part – YOUR FACE. But people like your face, they like YOU.
Again, text is great. Add an image to a Tweet. Cool. But they put faces on billboards and magazine ads and pre-roll videos. Imagine if the was just all text? BORING.
Summer is winding down, but this has become my summer anthem.
Usually I’m not a fan of the “harsh vocals” switching the “clean vocals” and all that stuff that “the kids” seem to like so much, but this just works for me. I mean, the visuals do it, too. Such attention to vibe and style and wit and sass. I love it so much.