Started some weekend rides with my friend who doesn’t really bike much, and been having a blast. Biking is low impact, and there’s ton of rails-to-trails all over PA, so there’s hardly any hills to worry about.
The best part is it doesn’t stop when the ride ends. We get to find food, which is a whole adventure unto itself.
If you’re gonna announce a pre-order, plan on announcing again and again. Schedule it out. Plan on posting about it a dozen (or more) times. Remember – not everyone sees your post at 10am on a Tuesday. Not everyone is ready to click (they might be in line at the bank, or on break at work).
Put the link in every post. Include your nice artwork. This isn’t about “creating content” this is just making sure your billboard gets seen.
Embed a small video clip of your music. You’re competing with bands and artists who ARE already doing that. People like music. Maybe they’ll like your music. Give yourself a chance and make your music as easy to listen to.
If you’re just waiting for Spotify to start sending you $1 per stream, you’re gonna be waiting awhile. Build your email list. Make your music easy to listen to. Make it painfully easy for people to support your art.
There are big bands with label support, radio campaigns, slick videos, great press… and there are still people in comments 3 weeks after the album release going, “oh, I didn’t even know they had a new album!”
You don’t have to be super active on every social media network, but at least post more than once a month about your new upcoming release / art / show.
Waiting for Spotify, labels, and about a million other things to get fixed is a waste of time.
A year of Groundhog Day, on repeat, on every TV in the house, at full volume. Cut out all the random events of your day, like running into old friends, or meeting new people, cut out every leisure social activity like going to the movies, going out for dinner, or meeting up for coffee.
Then, replace and amplify everything else which, face it, work. Then every work item, and to-do, and video call, and weekend task turns into a pebble that you have to carry and not put down. Eventually those pebbles turn into a landslide.
“social media gigs in 2021 all basically include at least 4 full time jobs,” @thecultureofme
I think this is my first complete song, if you count a 15 second, 200BPM chaos-fest like this a song. It’s here now, in the world for all the world to completely ignore, which is fine. I had so much fun making this, editing this (audio and video). This is joy to me. This isn’t work, this is all play.
Chances are most everything you write, make, capture, put out – it won’t be a hit. It won’t register. It won’t move. It won’t shake the world.
I mean, there’s people who forgot about “This is America” by Childish Gambino (hey, 2018 was a long time ago). There’s people who still never watched any of the Star Wars movies. People who’ve never read classic books, poems.
Keep making your thing regardless.
“I think the first concert back I’m legit gonna be crying. Like if you see me breakdown in tears in the pit mind your business” @TheKodakChris
Driving footage by Kelly Lacy from Pexels Video game controller footage by Tima Miroshnichenko from Pexels Video game arcade footage by cottonbro from Pexels
There was a time when we didn’t spray a firehose of images, videos, and words into our eyeballs for multiple hours, every day. Around the clock.
During that time we still made albums, published magazines, made videos, and everything else.
The thing I hear a lot, if we abandon social media, is how will we be found? How will our music get heard? How will our videos get watched?
Look, they will.
Back in the day you’d hand out flyers for the show you were playing that night. Put the flyers in the local music shop. Hand them to anyone wearing Chuck Taylors or a nose ring.
Social media is where you hand out flyers, but at a certain point you gotta head back to the venue and play a show.
We’ve all bought into the 24/7 social media marketing life style, heading both directions; both as the consumer and the advertiser.
But there comes a time when you gotta put the phone down and work. You’re going to have to miss that meme, or that person who did the thing, or that random video.
Trust that the wonderful people in your life will send you some of the highlights. Also be okay with missing shit.
Like, how many memes have you missed when they first came out? Then you discovered it three months later. Still funny, right? Great. What’d you lose? Nothing.
Get into your studio, your space, put on your headphones and make your art. That’s the thing that people will discover three months from now. That clever Tweet or funny IG story is nice and all, but it’s gone in a day. Poof.
Put your top stuff on a site. Your writing, your photos, your music, your whatever. Give it a home where people can find it. And keeping filling it up. Keep adding. Make it your home.
People will find you when they find you, and it’ll probably be for your art, the magic you bring to the world.
Can America sink any lower? It seems the depths that this country will fucking sink is without limits.
For years, Mr. Trump had built his influence with rapid-fire tweets and by reaching out to millions of people on Facebook. Since losing November’s election, he had used the platforms to challenge the election results and call them fraudulent.
Christmas was always my favorite – the sights, sounds, smells.
What I realize now is there’s so much nostalgia, and seeing now how so much of that was crafted for me.
My parents bought the tree, played the Christmas music, bought the presents (SPOILER), put up the lights.
Young Seth was just along for the ride.
Even a few years back, when living in NYC, driving home for the holidays was something I went into knowing that mom would have candy dishes filled with Christmas candy, and lights would be up, and there’d be a big tree.
I walked into those settings, like the perfect movie set, every year.
Unless I craft them for myself, they don’t happen now, which is sort of a metaphor for life.
Don’t hang around all the athletic friends I did like in my high school days, which means I don’t do as many athletic things. I gotta start them… on my own.
Don’t hang around all the musician friends like I used to, so I’m not operating on the same wavelength anymore, feeling motivated to keep up with my peers and keep crafting. I have to start that each day on my own.
These days I gotta put up my own Christmas lights, buy some holiday-scented candles, put on some Christmas music.
Nostalgia is a wild thing. I don’t want to let go of those memories, and it’s impossible to know if currently, in 2020, I’m doing anything worth remembering in 10 years, but I if do nothing, the answer is pretty evident.
I follow a handful of adventurous runners on Instagram, and I sometimes get stuck in the comparison game. When will I ever be able to run 10 miles every single day? When can I run 65+ miles in a 12 hour endurance race.
Actually, though, that pity party last about 2.4 seconds before I throw my phone down, lace up my shoes, and head out the door. I’m not going to be able to run 30 miles a week until I can run 25 with consistency. I won’t be able to run 10 miles on back to back days if I can’t even run an 8 miler every Sunday.
At the start of August I had a nice kick in the pants, from the horrible situation involving Tommy Rivers Puzey.
Rivers Puzey first started to feel sick earlier in the summer. Thinking it could have been COVID-19, he self-isolated at home, but as the weeks passed and his situation failed to improve, he went to the hospital. He stayed there for several weeks, although doctors didn’t give him a diagnosis for some time. On July 24, his brother posted on Instagram to announce that Rivers Puzey had finally been diagnosed, and it was cancer.
So I joined the virtual event and set a goal of 100 miles, from August 1st to the 9th. I knew I couldn’t run that distance, but I have a bike now, and whatever, I wanted to see if my heart and lungs and body could withstand a 100 mile week.
Sunday to Sunday I ran 34 miles, and biked 67. I ate smart, tried to get to bed early, and made sure to stretch and do some mobility work throughout the week, and wow, it worked.
Taking Monday off was great, and now today, I was up and out the door by 7am for a five mile run.
Running is my “hell yes,” and sets the tone for how I manage my day. Challenges with work, finances, a pandemic… it’s all pretty daunting, but if I can get out for a run or a bike ride, some form of movement where I get my heart rate up and break a sweat, then I’m a happy dude.
Sure, in 2010 or so I was “The Bike Nerd,” and loved biking 25 miles a day, but heck, I didn’t track any of that mileage. I was just riding from bus station to bus station, to a friends house, on some back roads. That was all well and good, but now, a decade later, these adventures feel even more purposeful. For both myself, and for those that running can help in the process.