ENJOYING THIS LIVE STREAMING THING

Unfortunately the only way to put a video of mine on this site is to upload it to YouTube, which seems silly, since this audio file actually expires in less than 24 hours, but just posting about it on social media ain’t the answer!

So if you read this blog – I make up these tones and sounds in real time, and stream them on Blast Radio, live to the world. To listen to you need to download the Blast Radio app, but I promise it’s pretty nice. Get it here.

On tonight’s broadcast I had four listeners, which is more than I had a week ago when I started doing this. So I’m just putting this here as a small piece of history. Not really aiming for the stars with this, after all, but I enjoy making these, so if you like them, tune in. Listen here while it’s still live.

Yes, I have downloaded archived copies of each stream, and will be putting them on Bandcamp in a bit. Stay tuned.

I’m going to do a live stream this Friday, January 14th at 9pm ET on both Blast Radio (audio only) and Mix Cloud which will have a video element – bookmark this page here.

My latest mix (#20) was live streamed last Friday. Click below to listen..

I’ve watched a lot of people get into the live streaming thing, mostly on Twitch, or Instagram Live, neither of which I enjoy. Right now Blast Radio and Mixcloud do the job, but my ultimate set up would be something I control, on my own domain name, on my own website.

But that’s a project for another evening.

CREATED FOR MYSELF

Found this quote from an artist today while sourcing tracks for an upcoming Goodnight, Metal Friend mix:

“These tracks were originally created as a source of inspiration for both myself and meditative purposes.”

Ran Kirlian

For myself. And meditative purposes.

As I recklessly pay for hosting and domain names and set up a newsletter for Goodnight, Metal Friend, I think that’s the biggest part.

I love my new site (see it here). It makes my eyes light up, seeing all the mixes I’ve produced over nearly two years.

The newsletter on Substack will be partly meditative, too. A log of the journey, seeing where all this goes.

Putting this out into the world doesn’t feel like obligation, like a regimented “content creation” schedule that I must adhere to. The easiest “posting schedule” or whatever is simply sharing what you make every now and again.

A lot of people won’t get it. Some people might. In the end, it’s for me.

GOODNIGHT, METAL FRIEND #18

In a world of high energy everything – Twitch streams, podcasts, DJ sets – I seek low energy vibes. Give me chill. Give me late night coffee. Give me walks at night.

Making these dark ambient sleepy time mixes are very calming and soothing for me.

Tracks used:

https://proxhus.bandcamp.com/track/bones-pt-2

https://jamesparrott.bandcamp.com/album/drone-92?from=hp

https://ghunzul.bandcamp.com/track/white-emptiness

https://edgeofoctober.bandcamp.com/track/repression

https://winterblood78.bandcamp.com/track/heilige-linien

https://sutekhproductions.bandcamp.com/track/scapegoat-merge-with-space

GOING LIVE WITH HUNTERTHEN

Sunday evening HUNTERTHEN live mixing. Listen live on Blast then it’ll be available for 24 hours. After that it’s gone.

On Blast Radio, artists get their own radio station to broadcast what they want, when they want. From talking to tracking, album debuts to venue performances, daily request radio to live production sessions, rehearsals to reviews. Listen to the artists you love share what they love.

Blast

I started making these as mixes, and called them Goodnight, Metal Friend.

I would search for hours on Bandcamp, sourcing the sound and vibe I wanted. Now I’m finally figuring out how to make my own as HUNTERTHEN.

Dark ambient? Drone? Atmospheric gloom? I don’t know.

Something mechanical. Robotic.

It’s like you’re in sleeping bunk on a futuristic space train. I dig it. And been nerding out to it since the pandemic started. Weird hobby, I know.

Going to try to stream live to Blast in the evenings, when the days are winding down. Install the app, maybe, and find me on there as hunterthen. The app will notify you when I’m live.

I tried doing the same on Twitch, but holy shit, Twitch is a beast. So much going on, especially for something as low key and chill as this.

DOCUMENT AND ARCHIVE YOUR WORK ON YOUR WEBSITE

When your band or your art gets that TV mini series like The Beatles: Get Back, will you have any archival video footage from the studio? From writing your songs? Talking about the inspiration of your lyrics, of the pedals you use, of the shows you’ve played?

Or will all that footage and text and audio be lost to a social media platform that you don’t own?

I’ve covered and worked a handful of albums over the years, from my music blog days in 2001 to now working with indie music publicists and labels, and I’m still blown away at how little reverence there is for the archival process for so many acts.

Sure, there’s concert photos on Twitter, and maybe some 200 word captions on an Instagram post, but there was a lot we uploaded to MySpace, too.

What about all the features you gave to media outlets that don’t even exist anymore?

Spinner.com, 2010
Spinner.com, 2021

Just a decade later a handful of outlets don’t exist anymore, and no one really remembers the video interview you did (maybe it’s on YouTube), or the print review in a magazine, or all the photos from your tour in 2003.

They’re… pretty much gone.

And even if they’re out there in Google images or YouTube, they ain’t on your site.

Looking for a sign to document more of your work, your magic, your art? This is it.

GIVE YOUR ART SOME LEGS

I see this so often – a podcast shares an interview they did on socials, maybe with an audio clip. Once, maybe twice. Then a week later, its as if it never happened.

Same with bands posting songs and videos, or artists sharing a new work.

A week later, it all falls off the face of the earth. “Old news,” more or less.

And it hurts my weary soul.

Transcribe some bits of that podcast episode, and post that on your website (it’s 2021, and not everyone listens to podcasts).

There are people on YouTube “reacting” to music videos and wracking up 10s of thousands of views – YOU CAN FUCKING DO THAT.

You’re the band. You’re the artist, or the director, or the sound person – it’s not “reacting,” it’s “this is the work I did, and I’m going to talk about it a little bit.”

Sure, we’d all love our magical art to just “stand on its own,” but you’re competing with a tidal wave of magical art every HOUR.

The answer isn’t post more, but post interesting things around your art.

Star Wars ain’t just movies. They have TV shows now. Comics. Books. Toys. If they just stopped with movies, they’d miss out.

Your podcast can be a quote image (which you can make using Canva).
It can be a blog post (transcriptions are cheap, and you just need a few key parts).
Your music video can have a behind the scenes breakdown. A commentary video. Its own podcast episode!

The magic doesn’t stop when you hit post. Keep it moving.

MAKE THE LOVE HAPPEN

It’s almost 2022 and bands are still loading their Tweets with hashtags, and posting URLs in their Instagram posts, and the whole time crying about how unfair everything is.

I have seen this for 20+ years now.

The world has changed, and there’s no going back.

The days of just having riffs? Man, I got 40+ years of riffs. What else you got?

If Coke commercials were just images of 2 liter bottles and the price for the past 20 years, they wouldn’t even be in business today.

Creepiness aside, this 2001 commercial is selling fucking sugar water.

And yet countless music acts treat their art like a commodity, with “free” downloads, limited time discounts, “merch bundles.”

Add in the fact that 90% of the time artists can’t be bother to actually link to the very things they’re trying to sell, because that would be “spammy” or gross. The art should “stand on its own.”

People will just know how to find it.

Coke gets away without dropping “find it at your nearby grocery store,” because they’re already in every fucking nearby grocery store.

Radiohead can just drop an album because they’re Radiohead. But your band, label, art, photography – you’re not Radiohead.

You’re spending hours every day on algorithm-throttled sites that limit your reach, your website (if you have one) hasn’t been updated in three years, you haven’t been collecting email addresses because “social media,” and you don’t have a prominent link to your Bandcamp page anywhere (if your music is even on Bandcamp).

You want fans? It’s never been easier to make fans, but even that’s taken too literally. Simply LIKING or RT’ing a Tweet is garbage in 2021, so simple an unpaid intern could do it for you.

Send a video, make a quick clip, record a message, get people on your email list.

You hire a producer. Why? Because you don’t know how all the knobs work, and you don’t own any $1000 microphones.

Talk to people who know about this stuff. Book me for a free 15 minute call here. Check out what Brianna is doing with Taste Creators. Follow @BigSto on Twitter. Sign up for my HEAVY METAL EMAIL list.

Adding more hashtags ain’t working.

HELLO, HUNTERTHEN

So this is very different than my previous beeps and boops. All those bouncy loops are still a part of my life, of course, but hey, humans are complex creatures, and over the past year and a half I’ve grown to love the utility of dark ambient and drone.

Oddly enough the search for this type of music spawned from the Headspace app. The sleep music is great, particularly “Warm Engines.” But I just wanted something a little “darker,” but not too scary. So I started putting together my own mixes under the name ‘Goodnight, Metal Friend.’

Now I’m starting to make my own under the name HUNTERTHEN, a vague reference to The Mandalorian TV series. If you know, you know.

This first release is meant for sleeping, or staring at the computer screen while you work, or maybe for walking through graveyards early in the morning. Please enjoy.

PARAVIAN SEQUENCES BY PERCIVAL PEMBROKE

A Percival Pembroke is a “British high-wing twin-engined light transport aircraft,” according to Wikipedia. Also the engine behind ‘Paravian Sequences,’ a whimsical electronic album I found on Bandcamp, meant as “movement and patterns for mesozoic bird species.”