SELF-PROMOTION CAN BE SANE

Oh my goodness, this from Delon Om, in an interview with Authority Magazine, talking about the ‘5 things I wish someone told me when I first started.”

Meritocracy is a myth. I always believed that my art would speak for itself- that its merit would earn recognition and validation. Unfortunately, I have learned that is not the case.

It really does feel like the loudest people, or those who devote the most time to social media, are the winners. Like @DonnaMissal said:

“Color me bitter but im tired from yrs of begging for money to pay other artists like directors even half their rate while teens with ring lights are signed for millions.”

Yes, “putting yourself out there,” or doing “self-promotion” is needed, but it doesn’t have to look like what everybody else is doing.

Sure, in the short-term you can build an audience like that, but as Professor Pizza said in a recent interview with me at HEAVY METAL EMAIL:

“The mental math equation went from ‘What do I think our fans would like?’ to ‘What do I think will break through the algo that our fans will tolerate?’ The short answer is you have to start looking at and leveraging trends, which by-in-large, are fucking lame. We’re a thrash band comprised of ghosts of vengeance. We shouldn’t be doing funny hand dances, or the running man.”

I fully believe you don’t need to get on TikTok. Why? Because you’ve already got fans that you’re not reaching on Twitter and Facebook and Instagram. Not because your content sucks, but because of algorithms!

Now you have a choice – play the algorithm game, or don’t play the algorithm game.

Make your thing so good that people will type your domain name into a browser to see what you’re up to. Have an email list, so you can send an email to those people every now and again.

This is how we did it pre-2006, before Twitter came on the scene. And the internet is still here. People still go to websites to buy things.

They can go to your website and buy things. It’s possible.

Daily Loop #34

These loops are a daily exploration of where sounds and samples and bass lines can transport my mind. Sitting down to make this I was in a sour mood, but bit by bit, literally – bits and bytes of computer processing and circuits – this came to life, and my heart is happy.

DAILY LIKES

“At what point do we say that we cant do this anymore? i feel like im basically reaching that point,” @_pem_pem

Via Thumbs from @thumbs1

Video by Oleg Magni from Pexels

Daily Loop #33

Ever have one of those nights where you’re just like, shit, there is so much music I haven’t listened to yet?

So how’d I get to watching an interview with DJ Muggs? Well, as I’ve been getting back into actually making some music again, I’ve been going back to some of the music in the mid 90s that formed my musical taste today. That includes Cypress Hill’s ‘Black Sunday,’ of course, so I had to dig a bit!

And if you watch the video above, he talks about Led Zeppelin, and Kraftwerk, like… fuck, I’m a “rock guy” and I still haven’t submersed myself into any of their records. Which is why I stay up too late on Monday nights, wondering if I could just make a pot of coffee and listen to music until the sun comes up. I mean, I won’t, but at least my frenzied brain will take 45 minutes to slow the fuck down to fall asleep.

LIKES

“Strictly only ever want to be having a good time from here on out,” and “don’t be in a toxic relationship with urself,” @chipzel

“I don’t want a future where only people good at the internet get to make music,” @kazzmlaidlaw

via @BreenySchlacter
Via Killer Acid

Video by Ruvim Miksanskiy from Pexels

Don’t Let Your Likes Disappear

Photo: Lyndsey Hansen Sunderland from Twitter

Each day on social media a 400 page magazine shows up on your doorstep, bursting at the seams.

And everyday, the previous day of wonder and delight has begun its walk into obscurity.

David Sark from Twitter

This is why I added the LIKES section to my Daily Loops videos. I know from doing the “blog thing” over several years that there are times when I’ll go back through my archive and find something I forgot about.

In that moment in the past something grabbed me, it was enough for me to hold onto it, to put it on this site, my little corner of the internet. Even if I don’t have hoards of readers, I have me, and I want to re-live and re-experience some of that magic.

Crocodile Jackson from Instagram

So my LIKES section is a collection of things that catch my eye, or my ear. For a bit I was embedding the Tweets or Instagram posts, but I fear that one day they could disappear.

And to think some people aren’t even on Twitter or Instagram, and they can’t see that magic, those bright colors, the rich hues of music and noise.

So now I’m adding those things to my site, adding a link to the source (of course), and looking forward to 2025 when I can come back here and see the magic that got me through the pandemic, this moment in time that people will talk about 100 years from now.

Daily Loop #31

A month of loops (you can see them all here). My goal was to make music each day, even if “just” a loop that I liked, and I hit that mark. I’ve enjoyed the process. It got me out of bed in the morning, instead of scrolling through Instagram, so with that alone I’ve spent my time creating, learning, and crafting something, which I’m happy about.

Today’s loop is noisy, and dark, and off rhythm in a way I can’t explain, but it’s done. Not everything will be perfect, and that’s okay.

Just putting this out there – if anyone would like to join in – say with a melody, or a beat, or a video – please get in touch! I have no idea of that whole “musical collaboration over the internet” thing, but I’d love to dive in.

LIKES

“Creators talk about Instagram as a game, a conversation forever circling “gaming the algorithm.” But the game is less like monopoly and more like poker. The house always wins,” Danielle Evans from ‘Algorithm is Gonna’ Get You: How Instagram Failed the Creative Class.”

Source: @_tyedied
Source: @the___carousel
Source: @the___carousel
Source: @the___carousel

Video by Pat Whelen from Pexels

Daily Loop #27

Feeling absolutely zero inspiration at the start of this one today, and ran into some software issues, but it got done.

The links below… just, damn. I spend far less on social media than I used to, and these sorts of gems belong somewhere, you know? Like, that artwork is from Ms Wearer. There are so many people who aren’t on Instagram, or the various other channels they’re on. I don’t know. I just want people to see all this wonderful art, and photographs, and solid quotes, but I also want it to be somewhere, too, and not locked away in random silos.

Okay, I need some coffee. Have a good day, friends.

LIKES

“I refuse to create for engagement. I don’t care if my art flops, I’m here to share ME & if someone follows me, I wish it to be from a genuine connection made. I wish for the meaningful to succeed over the consumable,” @Vlizzyjpeg

Reel to reel video from Pexels

No One Asked

Loved this bit from the Extra Paint podcast with Meg Lewis, at about the 16:30 mark; about making stuff that no one asked you to create.

Not hired. No committee. No poll. Just making something because you want to see it in the world.

I started Skull Toaster in 2011 (oh my god, TEN years ago) because I wanted to put something on Twitter that didn’t send you off to read something elsewhere. I wanted to put the meat right where you were; on Twitter. No one asked.

No one asked me to start ‘Goodnight, Metal Friend,’ but I wanted to hear dark ambient and drone metal songs with NO DRUMS, because dammit I wanted to fall asleep to it! So I made it, and now I’ve made 12 mixes and a few fans! NEATO.

If want to stream, stream your thing. Write your thing. Post your videos. The world needs to see your own unique, different, oddball stuff because some people like unique, different, oddball stuff! Right now it’s just hard to get any traction because of all the algorithms and noise on social media. But do your thing, put it on your own website and promote it.

No one asked, and that’s fine.

Photo by Vlad Fonsark from Pexels

These ‘Desert Crust Series’ Videos are Amazing

Sometimes you just need to watch some trippy 10 minute long videos. This collection from Andrew Benson is a treasure.

I sat with them for many months, thinking I should find some way to share them, but I was torn by not really wanting to revisit and “finish” anything and not knowing when I’d ever have an opportunity to show these in an ideal way.

See all of them here (via @boop).

Teenage Engineering’s 3D Printables Are So Cool

Maybe you’ve seen Teenage Engineering’s OP-1 or their cute little Pocket Operators. If so, then these designs won’t be too surprising.

“It is very simple, fun, playful. You will become like a home roadie. Setting up your own sound system and light show. It’s good enough that you can set up a party, that day. People will appreciate that.”

Jesper Kouthoofd at Design Milk

That modern bluetooth speakers don’t have some sort of holder for your smart phone is pretty dumb – I hate having to juggle two devices for one action, you know? I’m not going to rush out and buy a 3D printer, but this has me thinking!

(via Norah Lorway)