Oh my goodness, this from Delon Om, in an interview with Authority Magazine, talking about the ‘5 things I wish someone told me when I first started.”
Meritocracy is a myth. I always believed that my art would speak for itself- that its merit would earn recognition and validation. Unfortunately, I have learned that is not the case.
It really does feel like the loudest people, or those who devote the most time to social media, are the winners. Like @DonnaMissal said:
“Color me bitter but im tired from yrs of begging for money to pay other artists like directors even half their rate while teens with ring lights are signed for millions.”
Yes, “putting yourself out there,” or doing “self-promotion” is needed, but it doesn’t have to look like what everybody else is doing.
Sure, in the short-term you can build an audience like that, but as Professor Pizza said in a recent interview with me at HEAVY METAL EMAIL:
“The mental math equation went from ‘What do I think our fans would like?’ to ‘What do I think will break through the algo that our fans will tolerate?’ The short answer is you have to start looking at and leveraging trends, which by-in-large, are fucking lame. We’re a thrash band comprised of ghosts of vengeance. We shouldn’t be doing funny hand dances, or the running man.”
I fully believe you don’t need to get on TikTok. Why? Because you’ve already got fans that you’re not reaching on Twitter and Facebook and Instagram. Not because your content sucks, but because of algorithms!
Now you have a choice – play the algorithm game, or don’t play the algorithm game.
Make your thing so good that people will type your domain name into a browser to see what you’re up to. Have an email list, so you can send an email to those people every now and again.
This is how we did it pre-2006, before Twitter came on the scene. And the internet is still here. People still go to websites to buy things.
They can go to your website and buy things. It’s possible.