Someday you’re going to log into Facebook for the last time.
Same with Twitter.
Someday you’ll uninstall Instagram.
And so will your fans.
What’s your social media exit plan?
People don’t dump their email. And email will outlast whatever zany social media platform comes along in the next four minutes.
Look, you’re a songwriter, not a social media manager.
You’re a photographer, not a marketing guru.
You’re an artist, not a content creator.
You should be spending your time working on your magic, not increasing shareholder value for mega-corps. Every time you post on social media, you build value for that company. That’s why writers get paid to write for website – their articles and interviews get posted, which brings people to the website.
Hey! You should be getting paid!
So slow down on posting everything to social media, and save it for your email list.
The magic is this: send out an email, and it goes to all your fans. All of them. You can’t do that with social media unless you pay money.
Then, every two weeks or so, send out an email to your fans. Yes, you’ll have enough material to send every two weeks.
Include some of the photos you posted to socials (chances are 80% of your followers didn’t see ’em), write a few words about them. Talk about your new work, your new project. The things you’re passionate about.
Tell people you’ll be sharing your recording process. Your behind the scenes work. Your unpublished work. Lyric ideas. Maybe share some tips on how you create some of your magic.
“I want to share my magic with you; sign up here.”
“I’ll teach you something that I learned the hard way in each email.”
“I love horror movies, and each week I break down my three favorite scenes from the best (worst) horror flicks.”
It’s time to think about social media exit plan.
One on one coaching / teaching about email marketing / social media / website / strategy for creative types who don’t want to think all the time about all this stuff. One hour session, $100. Shoot me an email and let’s get started: firstname.lastname@example.org