About

Hi, I’m Seth Werkheiser.

Having grown up in a family of musicians, my main focus has always been helping bands sell more albums.

Yeah, that exact focus has shifted over the years (hello, streaming), but since I started Buzzgrinder in 2001, Noise Creep for AOL Music in 2009, and Skull Toaster in 2011, my drive remains intact. For anyone who says “there’s no good music these days,” I say they’re not paying attention.

  1. I use Seth W. because that was my name in grade school since there was another Seth in my grade (he was Seth R.)
  2. I started a music blog called Buzzgrinder in 2001 that was approached for acquisition back in 2008 and I’m glad I said “no thanks.” The site is done and gone now, but Wayback Machine captured lots of the content from those days.
  3. After Buzzgrinder I started Noise Creep for AOL Music.
  4. In 2010 I got rid of all my stuff and hit the road with my bike and my laptop and became The Bike Nerd.
  5. After a few months on the road working remotely and running Noise Creep, I quit AOL Music in early 2011.
  6. Started a weekly email called the Conduit, which lasted for a few months.
  7. I noticed a lot of people staring at their phones. So I figured rather than trying to drive people to a site from Twitter, why not put the “good stuff” right there on Twitter? With that, Skull Toaster was born in October 2011.
  8. Picked up many freelance gigs over the years, doing social media for Cred.fm, marketing/back-end admin / CPC management / copywriting for Solid MFG, email marketing for Artists & Fleas, website updates for Adrenaline PR, reporting and website admin for Atom Splitter PR, and tons more (see it all on LinkedIn).
  9. Started running on July 8th, 2016, and haven’t stopped. Follow me on Strava.