A friend looking to possibly maybe starting down the path of a new gig. They’ve got this experience, but how do they really show it off?
“A website,” I exclaim!
“But how will people know it’s stuff I really did?
“Because your reputation precedes you. You’re a good person, you’re not a crook. If it’s on your website, it happened.”
Of course, that takes a few decades of building trust, establishing character. Day after day of trying to do the right thing, with the right people. But that’s the work.