ABOVE: the TLDR version of the text below
I’ve been following Loom for awhile, and using their super easy video making software for my Close Mondays operation for awhile now. I didn’t even realize it, but I made 36 videos with their software, dating back to November 2019.
For business, it’s sometimes nice to send a video to someone you work with instead of just a plain text email, especially when you want to show a workflow process.
I’ve also used this for not-business, too. Like this:
I made that video for Metal Bandcamp Gift Club. I link to it from newsletters that we send out, and also put on social media every now and again, too.
The point is this: All text looks like… text. But FACES. VOICES. SMILES. That’s the stuff, right there. Bands could use something like Loom to announce new songs, or shirts, or tours with images of the very things they’re working so hard to promote.
Like, love them or hate them, reaction videos work because they’ve ALWAYS worked. Ask any older music nerd, and they will fondly remember the MTV NEWS breaks… zip zap, here’s Kurt Loder talking about something. Outro music. Done. PEOPLE. VOICES. FACES.
So with the stuff Loom lets you do, you can do just a bit more than point the camera at yourself and upload it.
Add album artwork. Or merchandise photos. Tour dates. Tons of stuff. And the “big scary” part – YOUR FACE. But people like your face, they like YOU.
Again, text is great. Add an image to a Tweet. Cool. But they put faces on billboards and magazine ads and pre-roll videos. Imagine if the was just all text? BORING.
Anyways, go check out Loom.