When you get press, it can be tempting to post, “hey, go check out this piece of press!”
Really? That’s as exciting as cardboard.
If it’s an interview, use a pull quote. Use the words you spoke which translate your beauty and magic.
- “Hey, go read my interview over at MEDIA OUTLET. LINK.”
Bland, boring, literally every other artist is begging for the same thing.
- “When I got back from a 10 hour hike in the desert, where I hallucinated and spoke with a space ghost, that’s where the album title came from. LINK”
No one else gets to post that. Your story is fucking unique, take advantage of that.
The same goes for reviews.
- “Hey, MEDIA OUTLET reviewed our new album. LINK.”
Again, every other band, artist, writer, etc. wrote the same thing a dozen times in the past four minutes.
- “An absolute banger album, and contender for album of the year honors already,” says MEDIA OUTLET. LINK.
Again, no one else gets to say that about their album except YOU.
Big movies trailers use pull quotes, so should you.
Hell, if an outlet crowned your release as album of the year, you’re not really going to post, “Hey, MEDIA OUTLET said nice things about our album.”
You say, “MEDIA OUTLET said OUR ALBUM is ALBUM OF THE YEAR.”
Social media is a lot like running away from a bear. You don’t have to out run the bear, you just have to out run your friends.
Every day there are a thousand artists posting bad copy on socials, so use a media outlets words as a weapon to cut through crap.