More of more I think about “content,” and the notion that more of it is always the answer.
Around 2008 / 2009, a directive we got at AOL Music was “fill the search engines.” Nothing was too small to cover, the idea went, since someone out there could search for it.
Since you have all those stories, then you can post them to socials. I remember thinking back then that since we posted 20 times a day (TWENTY), then we could post all of those things to social media, too. So 20 times a day we got to throw a pebble at anyone would listen.
And that’s just one outlet.
When you got 25 music outlets posting 20 times a day, and posting 20 things to social media per day, that’s 500 “pieces of content” per day. In a week that’s 2,500 posts, Tweets, Facebook updates.
And that’s just music outlets.
It’s 2021 (some 12 years later), and now instead of just posts and Tweets, we have videos to watch, (more) newsletter to read, podcasts to listen to, Instagram Stories, and live streams to add to our calendars.
There’s more stuff, but the numbers of hours in the day is still the same.