It’s okay to not have a brand new album on Bandcamp Friday, or ANY FRIDAY. There’s a lot of people in this world who’ve still never heard your album. There’s people that still haven’t heard Metallica’s “black album!”
So talk about the thing you do on social media. Don’t hide it. It’s not “gross” promoting your work. You don’t roll your eyes when you’re painting, doing another vocal take in the studio, or delivering your final design concept to a client, so don’t you roll your eyes when 99.9% of the world doesn’t even know it exists.
You are the caretaker of this art, and it’s not going to market itself. Be proud, include a link, send it to some friends. Don’t hide the potential joy of someones life for another minute.
I posted this video on Twitter, which has a shelf life of about 10 minutes. Blink and you’ll miss it. And without paying up, most of my followers won’t see it anyways.
But the video lives here, on my own site. We’re all renting on social media, but our websites are our homes. Two months from now it’ll be near impossible to find the original Tweet I made. It’ll be a lot easier for someone to find this video via a link, on the open web, and via search engines.