Anyone (literally) can get a song up on Spotify.
Anyone (literally) can get their song up on YouTube.
You don’t have to out run a bear, you just have to out run your friends.
Set up a site for your album. Put up your lyrics, your photos, your stories. You wish a cool media outlet would do a feature on your new release, right? In the meantime, do it yourself.
You’d post a link to that cool press if you got it.
For now, build your own “press” and post that link instead.
You dream of your killer live stage set up – lights, video screens, dancers.
Make your website your stage. Fill it with your art, your ideas, your dreams, your colors, your imagery.
Because someone else just starting out in stage design is looking and listening and watching.
Because someone else is just getting started in costume design. And video editing. And graphic design.
Put more of yourself out there, in full form. Attract your people, your fans, your team.
Today isn’t the time for just posting throw-away Tweets that wash away in an hour. Not time for “stories” that float off like a plastic bag in the breeze.
Buy a domain name, set up a site, and stake your place on the internet. Your home. Your HQ. The source for your magic and your art.
Don’t just add a photo and post a link. Rip open yourself and get more of yourself onto the screen. Answer interview questions you’ve not yet been asked, list your favorite horror films, post that video of yourself making coffee in the morning with your music in the background.
Your music is part of life, part of existence, part of the human story. Don’t let your music fight all by itself on a crowded playlist, which is just two steps away from looking like a Google Sheet:
Control your destiny, your branding, and your look. Put together more of what you do, and who you are, in a space that you control.