Let Your Work Cook

During a recent Instagram Stories doom-swipe session, I noticed Kendriana post about one of her posts being removed because IG thought it broke some rule. A physical trainer I follow had their entire account wiped out because of some unknown one-and-done rule breaking (thankfully they got their account back).

With each day that passes, it’s never been more important to move your followers to your website. To your email list. Get your biggest fans to follow you to a platform you own.

Social media is so enticing for artists, photographers, musicians, etc because of the instant feedback. The interaction. The release of endorphins that come from instant validation.

The entire system is built on that, but it’s a system to benefit them, not you.

You feed their system day and night with content, with engagement, with interaction. In turn, they harvest your user data, habits, track what you look at and like, and sell it to advertisers.

So long as you keep feeding social media your time and effort, they will make lots of money.

The alternative is update your own website. Send an email to your newsletter subscribers.

Neither give you the instant feedback, but stop and consider that instant isn’t alway better.

Sometimes you need to let your work cook.

Make your site something that’s so rad that people would miss it if it were gone (via Seth Godin). Make it something that is a part of people’s lives. Something worth typing into an address bar (or even bookmarking).

Make your thing so great that people will trade you their email address and the sacred access to their inbox just to keep up with you.

When you spend four hours a day on social media, you helped sell a lot of ads.

When you fill your site with two years worth of content, you had a body of work. Anyone with a web-browser can see your talent.

Your magic.