From my newest project, HEAVY METAL EMAIL:
Every interaction with a fan on the internet could be the last – so do what you can to make it memorable. Use your “thanks for signing up” page to drive fans to your latest single or video, your upcoming tour dates, or offer a discount to your online store.From ‘EMAIL AUTOPSY: GUS G, SHE SHREDS, AND MASTODON‘
Today was the fourth email I sent, since switching from a community site focus to the newsletter format just a few weeks ago. Feed back has been great, and folks are subscribing, and it’s led to a few fun conversations online.
I’ve done two interviews already, one with Jeff Gretz of Zao, and then one with Professor Pizza of Axeslasher. It’s sort of wild that here I am in 2021 talking to band dudes about… email marketing, but here we are! Got three new interviews lined up, too. So the next three Mondays are set with some pretty cool features.