I love this quote from Seth Godin:
Good writing is cheaper than special effects. In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project.
In my line of work it’s about writing a good song, which is a lot easier said than done. And even then, no matter how good, it probably won’t have first-week numbers like ‘Chocolate Starfish and the Hot Dog Flavored Water.’
You can also have the best team, the best marketing, the best “special effects,” and it may not matter one bit.