I keep coming back to this move to the next thing. Things like SnapChat, TikTok. The joke of how, “oh, that’s for young teens!”
Am I stuck in the past with this email marketing stuff?
But then I think how I’m probably not going to get hired by someone that’s deep in the TikTok world. My next freelance client probably isn’t coming by way of a video clip that dispappears in 15 seconds. Like, fuck, I don’t even know if that’s still a thing with Snapchat.
Is the idea of selling vinyl records preposterous in 2021? Totally. CDs and cassettes, too. But people, mostly older people, still buy them.
And there’s a lot of those older people in the world.
In the same way there’s a lot of younger people in the world who aren’t buying vinyl records, and CDs, and cassettes.
I think these large groups of people can co-exist, and just do what we do.
The older musicians we know and love aren’t switching it up, adding dance beat bridge sections, or doing clean vocals, or making silly videos (well, some are old dudes are making silly videos). They’re making what they’ve always made.
Are we missing the boat, then?
At some point we have to let the kids have their thing.
Things like razor scooters. What the fuck?
Some of the youthful slang, right?
Okay, most of their music.
So why this guilt, or sense of obligation that these apps that come out, that we somehow have to be on them, too?
Is it the idea that “well, that’s where everyone is?”
Again, kids that rocking razor scooters (or whatever they’re called) probably aren’t buying Red Fang records. Like, why do we need to hang out there?
Sure, lots of adults are on TikTok, drawn in by the “un-ending stream of video content.”
I get that.
But everyone can’t be everywhere.
Everything isn’t for everyone.
Facebook is in flames, and it’ll take Instagram with it.
It will only be a matter of time before Twitter finds itself in the same position.
Are we really these nomadic digital citizens, that when one host dies, we must seek out a new one to attach ourselves?
You still need an email address to buy concert tickets, listen to music on a DSP, or buy records. That’s not changing.
Maybe it’s okay to skid off the runway of the firehose of updates and breaking news, and just get back to the shit in front of us.
Including that vinyl we ordered six months ago and we forgot about, and there it sits on our front stoop, waiting for us.