I’ve never quite got “reaction videos,” but when I break it down, all the music writing I’ve done since 2001 were “reactions.” It’s the same idea, different format.
The generation before me had magazines.
We had music blogs.
Today its video.
I can’t really watch someone “reacting” to an album that I love, but did I search for “Mandalorian The Siege” after I watched the new episode for “reaction” articles? Oh, you bet I did.
For years I listened to albums and wrote reviews. I wrote my reaction. People read them. Now you can watch people react in real-time to hearing an album.
Same idea, different delivery. It’s okay if it’s not for me.