SETH WERKHEISER

Making Sharable Clips with TikTok Videos

Published in Internet, Music.

Using TikTok videos to promote your thing across social media can be tough given the format of the video. The Toktok video is great for sharing as an IG or FB story, but what about everywhere else?

For this clip, I took the raw TikTok video, and put it in the middle of a 1280×720 video (I use ScreenFlow), then took the client’s existing Instagram Story assets and put them on either side.

The result is a shareable video clip that shows off a cool make-up sequence, and reinforces the brand and the actual release we’re trying to promote.