Spoke with a good friend today about being our “authentic self” online, and sometimes fearing the vibe we give off could lead to lost work, as maybe a potential client is turned away by the way we carry ourselves.
One lofty client came up, Starbucks, of course. They’re top banana, sure. But who’s the #2 coffee company? Who’s the #8 coffee supplier on the East Coast? I bet they have a budget, right?
Meg Lewis comes to mind when thinking about this sort of thing, as she is so amazingly herself. Such an inspiration, and a reminder that playing the part is just sort of playing yourself. Be who you are, and you’ll attract your dream clients.