My buddy Bill Meis on Twitter:
Friendly PSA for young bands and artists.
Start your email list now and don’t stop.
No, seriously. The fact that even big bands don’t have landing pages feeding a general info mailing list is BONKERS.
Facebook and Twitter aren’t in the business of sending you traffic and clicks for free. And you can’t export those connections (hello, MySpace) when they go belly up.
Build. That. Email. List.
And Instagram is OWNED by Facebook. More algorithms. More noise. They’re 1000% gonna fuck it all up. But an email from a fan, someone who bought your album on Bandcamp? That is gold.
Your email doesn’t have to be ALL BUSINESS either. Remember – some people have left Facebook and Twttr. You can use the stuff you write on social media, repackage it, and send it to your list!
Hell, this post is just from a handful of Tweets, and can be found three years from now from a Google search, or linked to from another website.
Have you stuff somewhere, and not just sitting on social media sites.