Though 2018 has been hellfire in general, it’s been pretty damn good personally for me and a handful of friends. Not perfect, sure, but damn good.
For me it came down to subtraction.
The most successful people I know have a narrow focus, protect against time-wasters, say no to almost everything, and have let go of old limiting beliefs.Derek Sivers
After seven years I ended my beloved Skull Toaster. Over 2,000 metal trivia questions, 1,000s of emails, videos, and images. It was also never ending, a perpetual extra thing on my to-do list everyday. Sure, I ramped down from three questions per day to one, and a nightly email newsletter to weekly (and back again), but it would never stop. There was always something to do. An album anniversary to honor, the passing of a legend to acknowledge, or another time stamp worth noting. And it would never end.
I wish I knew exactly how to know when to quit, when the payoff isn’t worth the effort anymore. I recall Seth Godin’s “The Dip,” which touches on this. About the effort needed to get to where you’re going.
Investing all the hours leads to what exactly? Perhaps money, oppurtunties, new gigs? I haven’t done something in a long time that didn’t see those things as the goal. Skull Toaster’s purpose was to get me a job doing social media for some unknown media outlet, doing audience growth and community management.
And then I learned I really didn’t want to do any of that.
Was it a waste? Not one bit. But I wouldn’t have learned any of the lessons had I just sat around and waited for a sign, looking skyward for some divine guidance.