Lots of people start email newsletters.

Starting is the easy part.

Running an email newsletter, well, that’s serious work. But really it’s not.

Everyday we read, consume, have thoughts, conversations, take photos – there is never a reason to sit down at our computers and not have anything to write about.

It’s just that sitting at computer can be paralyzing.

I’m telling you – if we took half of our flippant Tweets and just threw them into a draft folder (text file, Bear, WordPress), we’d never run out of material.

The allure of tossing these ideas and pondering to Twitter is strong, I get it. You’ll get four likes, and you’ll recognize some of the faces, and maybe one or two people will reply. But four hours later that Tweet is gone, pretty much forever.

But if you put that on a blog, or in your newsletter, it has a home. It can have a life now.

The fun part? You can do both.

You can Tweet it, than flesh out your thought even more in a bigger piece. The people that don’t use Twitter (which is a lot of people), they can read it now, too. And three years from now, your blog post or newsletter has more of a chance of coming back to life that that Tweet.