Social Media is Not Rare

From “Quit Social Media. Your Career May Depend on It,” by Cal Newport, Associate Professor of Computer Science at Georgetown University, over at the NYTimes:

“In a capitalist economy, the market rewards things that are rare and valuable. Social media use is decidedly not rare or valuable. Any 16-year-old with a smartphone can invent a hashtag or repost a viral article.”

I’ve met great people via social media in recent years, but so much of the amazing dialogue got washed away in the river, never to be seen again.

Compare that to an article on a website, an interview in a magazine, an EP… these things are increasingly rare. A catalog came in the mail yesterday that, yes, it wanted to sell me a new puffy jacket for $300. But the catalog has stuck around for a few days now. It hasn’t washed away in a sea of other catalogs because catalogs cost money to send, which makes them rare compared to a Tweet.