Of course it’s scary. Going first usually is.

 

Starting a music blog in 2001 was an okay move. Starting one in 2011? Maybe not.

Publishing lots of content to social media in 2007 was an okay move. But in 2018? Eh.

Everything comes down to relationships, which are built on positive feelings (I don’t know what sort of lasting relationships you want to maintain around negative feelings). Make someone happy, make them smile.

That feeling when the barista remembers your order? That’s a good feeling.

That feeling when BestBuy fucks up something for me again? That’s a bad feeling.

And if you can build good feelings, those vibes travel. So when you announce you’re leaving Facebook, your true fans will join your email list. When you ramp down your Tweeting, they’ll follow you to your podcast.

Not everyone will join, or follow, and that’s okay. Do what sits well in your own heart, and the fear won’t hold you back.