Just Keep Copying

Tweet via Austin Kleon

I’ve been telling people over the years that they better start an email list. Social media is on a collision course for the sun (or a Nazi takeover, whichever happens first), so better to get ahead of that disaster with an exit plan. To me, that’s an email list.

Everyone has an email address. If everyone has social media, they had to use an email address to sign up for the account. Every. Has. An. Email. Address.

That doesn’t mean everyone has a tidy email inbox, but that’s their own fault. They probably follow 234234 social media accounts, too. Lost souls.

When discussing email lists, after the initial “ewwww, how boring” faces, the subject turns to “well, what would I even send out?”

Well, copy somebody’s style, even if you’re not copying their emails. What do the cool brands bands and labels send out to their social media feeds? Ummm, cool photos. Some quirky copy. Probably¬†mentions of places they’ll be, or things they have to sell. Congrats, you’re now an email marketer.

Now, the first email you send out will suck compared to the tenth, but you have to start at number one, so just get it over with. Sign up for a Mailchimp account, make some mistakes, and before you know it you’ll have your own style.