Know Your People

To amplify your Twitter message, it makes sense to include the Twitter handle that is the subject of your Tweet, like this:

I was asked why I don’t do the same with @skulltoaster.

I could include @kreator and @slayer in a Tweet like that. But you see, “getting the word out” is the norm on Twitter; answering metal trivia is not. Continue reading

On Comments

I’ve been seeing this a lot from folks new to blogging; questions about comments, fighting spam, and comment moderation. This is something I’ve dealt with since 2001.

When I ran Buzzgrinder, we had some blog posts get hundreds of comments. I think we had one or two blog posts that got over 1,000 comments. It was crazy.

By 2006 or so I stopped reading comments on that blog. We still had a vibrant community, but I didn’t spend any time in the comments section. In recent years, with any of my projects, I disabled comments; from my “leave NYC with a bike and a bag” Bike Nerd adventures to my metal trivia gig Skull Toaster. Continue reading

Open and Engagement and Click Rates

If you’re not gauging your efforts in some way – whether by page views, sales, or attendance, you’re making a mistake. If you never track your progress, you’re missing out on some valuable information.

Consider this: you have a tour coming up. Or a new product. A new sale. You Tweet and Facebook and Instagram your news. Over and over again. After a month, can you tell if all your social media efforts help at all?

And if you’re not tracking your efforts, how will you know if what you’re doing is even worth it? Continue reading

Less Can be More

With social media you can send out updates several times a day. New items! Watch our video! 20% off tees!

Will you please put yourself in the shoes of your fans? Take the number of updates you’re sending. Add them to the number of updates your competitors are sending.

Imagine those updates as pebbles. Yes, pebbles.

Your five (or more) updates a day, plus the five updates a day from your competitors. And friends. And friends of friends.

If a person is following 300 people, that’s a fuck-ton of pebbles.

Remember – the person you’re trying to reach will be holding an armful of pebbles, er… they’ll be scrolling through a few hundred updates before they even get out of bed in the morning.

Are you sure you want to be in the business of piling up pebbles? Is that an area you really want to win?

Back in the day I had to visit the grocery store to flip through the pages of RIP Magazine to read interviews with the bands I loved. I had to stay up late on Saturday Nights to watch Headbangers Ball hoping to see a cool new video.

Today I can read 10 interviews with bands and still miss stuff.
Today there are probably five new music videos that I could watch.

There is no shortage of stuff to consume, digest, save your later, and watch.

The only limitation is time. We’ve all still got just 24 hours in a day. Does your business, your content, your “brand” really need to be filling up the attention spans of everyone, everyday, on every social media network?

Just like everyone else?

From Social Media to Email Lists

I said recently that you need to get your fans off of Facebook.

That said, you can still hang out there. I hang out with great people everyday on Twitter with @skulltoaster. I publish two metal trivia questions a day, and then have conversations throughout the day with anybody who answers them. Or makes a comment about Faster Pussycat.

That’s what Twitter is for. Conversations. Hanging out with your audience, your fans, your customers. Continue reading