Magic leaves an impression. No, not pulling a rabbit from a hat. I mean the magic of an amazing album. A movie that leaves you in tears. An iced coffee that you compare all other iced coffees to. An experience that takes your breath away – that sort of magic.
How the heck does that apply to social media and online marketing? Continue reading
Seth Godin speaks of this a lot; if you stopped showing up, would people miss you?
[Will you be missed? | The best way to be missed when you're gone]
Godin writes a blog post every single day. If one day he didn’t – if one day he didn’t show up – people would notice.
Each weekday two metal trivia questions get posted to @skulltoaster. An email newsletter gets sent each night, too. If I didn’t show up one day, I know for a fact I’d be missed.
It’s not about being bothersome, jumping up and down on social media and begging for attention – it’s about showing up.
If you stopped showing up – if you stopped sending out that email, or blogging, or whatever it is that you do – if you turned out the lights and disappeared, would anyone care? Would they miss you?
And I mean people, not page views; if you stopped showing up, could you name five people, real names, of people who’d reach out?
This all comes back to “permission” then – if you’d be missed, you’ve been given permission. People, real people, have said, “I enjoy hearing from you. Stay in touch. When you email me something, or send a Tweet, I will pay attention. I am waiting for it.”
A band signed to a reputable label means something to the people who decide to write about you.
When the PR firm you hired to “help get the word out” is someone that long time writers and editors recognize, that means something.
Those two things make a good first impression. Continue reading
From Bob Lefsetz, “That’s the essence of social media, conveying your identity, not your tour schedule.”
This is the essence of Jucifer (@_JUCIFER_) — being loud.
In a traditional world, the Hiut Denim email newsletter would let you know about their latest sales, new products, and maybe some offer for free shipping.
Instead, they link to items and stories they think their audience might enjoy. A high-end headphone amp, living off the grid, a well-made skateboard video — even a cook book. Continue reading